
Twitch has introduced a new feature that allows streamers to disable discounted gifted subscriptions, making it more expensive for viewers to buy subs in bulk. This change gives creators more control over their revenue but could impact viewer spending habits. Here’s everything you need to know about the update and how it works. 🕹️
What’s Changing? 🔄
Twitch has long offered discounted bundles for gifted subscriptions, allowing viewers to buy multiple subs at a lower price. However, these discounts reduce the payout streamers receive, as Twitch adjusts the 50/50 revenue split based on the discounted price.
With the new update, streamers can now disable these discounts, ensuring they receive the full value of each subscription. Here’s how it works:
- New Toggle: Streamers can turn off discounted gifted subs via their Creator Dashboard. 🖥️
- Impact on Viewers: Without discounts, buying gifted subs in bulk will cost viewers more. 💰
- Exception: The SUBtember event is unaffected, as Twitch and sponsors cover the cost of discounts during this promotion. 🎉
How to Disable Discounted Gifted Subs 🛠️
Streamers can easily disable discounted gifted subs by following these steps:
- Go to your Creator Dashboard.
- On the left side, select Monetization and then Subscriptions.
- Toggle off ‘Shared Gift Subs Discounts’.
Why This Matters 🌟
This update gives streamers more control over their earnings, ensuring they receive the full value of each subscription. However, it could also lead to fewer gifted subs, as viewers may be less inclined to purchase them at full price.
For SUBtember, the change doesn’t apply, as Twitch and sponsors cover the cost of discounts, making it a win-win for both streamers and viewers. 🎁
SUBtember: A Special Exception 🎉
SUBtember remains one of Twitch’s most popular events, offering discounted subs while ensuring streamers receive the full payout. This unique promotion has helped break records, such as VTuber Ironmouse surpassing Kai Cenat’s subscriber record in 2024. 🏆